The Jil Sander flagship store in Hamburg merges the concepts of a boutique and a museum, emphasizing architecture as a key element of customer experience. Designed by ZIMMER Studio, the space prioritizes transparency and light, creating a visual connection between the bustling street and a serene canal. It features sculptural volumes that divide the interior into three zones, enhancing functionality while maintaining a minimalist feel. Natural materials, like Vicenza stone, are used intentionally, differentiating spaces for men's and women's collections through distinct color tones.
The Jil Sander flagship store's interior features a generous ceiling height of 4.5 meters and is treated as a pure, neutral shell. Inside, a series of sculptural volumes in Vicenza stone divide the space into three distinct zones: the entrance and canal-facing rear, a central core, and a more intimate lounge area lit by a skylight.
Material contrasts are subtle but intentional: a flamed Siena blue stone defines the women's area with its warm, natural tones, while the men's section is marked by a darker green stone, referencing the work of Donald Judd.
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