I like video games myself, but they separate you from your present surroundings. With analog gaming you are enhancing your current environment with a little fun, some competition, and maybe some exercise.
Incorporating a QR code is an awesome interactive tool. With just a scan, so much information is quickly conveyed, especially for us scroll addicts. All surfaces can become marketing tools, especially the ones in your hands as you fidget and participate in play.
We had a lot of fun making those, and that's what James' design philosophy is all about - having fun with it!
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