INSIDE: a minimal yet bold sex shop devoid of cliches in kyiv
Briefly

Sofiia Hupalovska and Nataliya Stukonog have established a sophisticated sex shop named INSIDE in Kyiv, breaking away from traditional adult retail stereotypes. Their design focuses on creating a welcoming and immersive environment that blends elegance with accessibility. The showroom, located underground, utilizes innovative lighting to mimic daylight, while the layout promotes intimacy and curiosity. Key architectural features and carefully curated decor invite exploration and engagement, reinforcing the philosophy of love and pleasure in a chic, non-stigmatized setting.
INSIDE is not just a sex shop - it's an immersive experience where design meets passion. The establishment diverges from stereotypes of adult retail spaces.
The lighting design enhances the showroom's clean aesthetic, ensuring that every detail - from product displays to architectural elements - is clearly illuminated.
Read at designboom | architecture & design magazine
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