"Coined Rebel Pink, IKEA's newest color of the year is a hue that brings "a bold response to the need for joy, energy and self-expression," says Abbey Stark, home furnishing direction leader at IKEA U.S. The color is heavily featured in the new GREJSIMOJS collection, a set created by 12 designers that celebrates the importance of joy and play for both kids and adults."
""When selecting Rebel Pink as the Color of the Year for 2026, we looked deeply into macro trends across design, fashion, and culture, and how they influence life in our homes," Stark explains. "We see [Rebel Pink] as a new neutral that energizes everyday spaces while staying true to Scandinavian simplicity; it's not just a color, it's a movement that invites people to push boundaries and embrace individuality.""
IKEA declared Rebel Pink as its 2026 Color of the Year, framing the hue as a bold response to desires for joy, energy and self-expression. The GREJSIMOJS collection, created by 12 designers, highlights play and joy for both kids and adults through whimsical items like speakers shaped like mice, storage mimicking cats, and pink furry chairs. A 33-piece children's line launches in February 2026 featuring the color, while several sophisticated Rebel Pink products are already available, including the $20 PRUNKHALLON mirror. IKEA positions the color as a new neutral that energizes spaces while honoring Scandinavian simplicity.
Read at Apartment Therapy
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