I Just Discovered a Home Brand That Serves Article and Urban Outfitters Style on an IKEA Budget
Briefly

JONATHAN Y is a rising home decor brand discovered through the Nordstrom app, focusing on affordable yet stylish lighting and textiles. Originating in SoHo, NYC, the brand has carved a niche with diverse lamps, including the Oda Cactus LED Table Lamp resembling higher-end designs. Their rugs and textiles, featuring washable options, are competitively priced and come in various styles. The brand is expanding into furniture, offering trendy designs at accessible price points, making it an appealing choice for budget-conscious shoppers looking for stylish home accents.
Spotting this stylish accent prompted me to go down a JONATHAN Y rabbit hole, and let me just say I'm glad I did.
Most lamps come in under $200 despite being quite large and detailed.
Not only does JONATHAN Y stock washable pieces, it's also super competitive price-wise, and you can find just about any style of rug.
The brand seems to be headquartered right in AT's own "backyard," SoHo, New York City, and it appears to have started as a lighting company.
Read at Apartment Therapy
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