I adore the playfulness of Omlet's pet-centred rebrand
Briefly

Playful graphics, colourful characters, and a pioneering brand initiative are all part of Omlet's contemporary rebrand that puts pets at the forefront of its branding.
the forms and textures of the illustrations mirror the products themselves,” resulting in an “exaggerated” sprightly illustrative design that embraces imperfection.
The tactile illustrations not only represent the brand's ethos figuratively but also in a material sense.
Read at Creative Bloq
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