In Korea, small businesses face significant challenges, primarily due to the dominance of conglomerates. Despite a decline in independent studios since the 1997 crisis, some designers have turned their skills toward business. By establishing creative ventures, designers adapt to economic shifts while navigating the competitive landscape. Studio Double-D exemplifies this approach, merging branding and studio culture effectively. The launch of Be(Attitude) combines a web magazine and shop, leveraging analytics to understand cultural trends, showcasing the innovative spirit of Korean designers in small business.
Studio Double-D, run by 허민재 Huh Minjae, capitalizes on its design experience while nurturing a small studio culture, demonstrating the potential for personal branding.
The launch of the Be(Attitude) brand showcases how Studio Double-D effectively blended a web magazine and shop to predict cultural shifts through analytics.
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