In December 2023, a class-action lawsuit for $5 million was filed against Dunkin' for discrimination, alleging that their extra costs for non-dairy milks violate the Americans with Disabilities Act.
Despite the increasing popularity of plant milks and the fact that over one-third of the U.S. population is lactose intolerant, many coffee chains continue to charge extra for these alternatives.
Prices for non-dairy milk options at Dunkin' vary by location, with upcharges starting at 50 cents and reaching up to $2.15 for specialty drinks like lattes.
While some customers accept the higher prices due to production costs, many consumers express dissatisfaction with Dunkin's pricing strategy for plant-based milk alternatives.
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