We're trying to change the traditional fair model, [which] has become a burden for galleries and collectors. We want to mix it with an exhibition type of environment, and work with the host city to make people focus on the art itself, through public art and city-wide exhibition programming in collaboration with local institutions and galleries.
The Global South concept is always what we want to be more associated with. West Asia represents a start, and maybe next year, we want to expand to the area of India and Pakistan, and then eventually Africa and South America.
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