In 2020, Igi Lola Ayedun established Hoa as São Paulo's first Black-owned gallery, focusing on non-white artists. As it evolved into the Hoa Cultural Society, it transitioned from commercial to non-profit, aiming to provide vital support to underrepresented artists, particularly after the detrimental policies introduced by Jair Bolsonaro. The organization now includes a residency program, art prize, online school, and spaces for exhibitions. Ayedun highlighted the need for such a platform as many artists struggled to thrive amidst entrenched barriers and inequality in Brazil's art sector.
"In truth, Hoa was never a traditional gallery; it always operated more like a non-profit institution," Ayedun says.
"I wanted to find a way to funnel some of that money into helping my peers," she says.
Collection
[
|
...
]