"I was always really attracted to this very minimal punk, New York style," Vanhée says, reflecting on the influence of punk aesthetics in her work.
Compared with so many luxury brands that feign badassery via pseudo-provocative campaigns, Hermès is among the most credibly punk.
Vanhée declines to discuss even her more benign punk escapades on the record, but she admits to dancing until 2:45 am after debuting part two of her Fall 2024 collection.
Hermès appeals not only to old-money Europeans but also to those who seek something genuine and against the grain, transcending mere luxury.
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