The studio moves away from the paradisiacal beach aesthetic commonly associated with Hawaii and focuses on the archipelagos' rugged, brutalist landscape. The design evokes volcanic landscapes, specifically the cavernous lava tubes, with rugged surfaces and lighting. 'The surface of a lava river, over time, cools and hardens, creating underground rivers that, after the eruption, transform into tunnels with a magical appearance. This geological concept has been the cornerstone of our design,' notes Àngela Montagud, director of Clap Studio.
ALOHAS takes a decisive step towards offline commerce after conquering the digital world with its first physical store, encapsulating its essence in a space that invites customers to explore a distinctly immersive shopping experience. Clap Studio's concept for the flagship store unfolds as a volcanic grotto, an environment that combines the brutality of nature with the sophistication of design.
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