Expo '70, marking Japan's postwar industrialization, showcased both technological and cultural advancements but now raises questions about industrialization's hidden costs, such as labor abuses and climate change.
The Pepsi-Cola Pavilion at Expo '70, overseen by Experiments in Art and Technology, represented a pioneering cultural collaboration that bridged art and science, challenging conventional narratives.
Curator Nancy Perloff's exhibition illustrates how E.A.T. facilitated a dialogue between artists and engineers, highlighting how their collaborations could shape future narratives in art and technology.
As future Expos continue, they must grapple with art's value beyond mere collaboration with industries, questioning its role amid the socio-technical structures of today's digital age.
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