Buttons, pigeons, and a remote-control pocket: See Emma Chamberlain's West Elm collection
Briefly

Buttons, pigeons, and a remote-control pocket: See Emma Chamberlain's West Elm collection
""My approach to home decorating is inherently eclectic. Rather than choosing pieces based on what should go together, I choose what feels right to me, mixing styles and eras to create a space that feels unique.""
""For many tastemakers in our culture, the home is a secret obsession. They have a private, creative process to create their spaces. As a home brand, we have this enormous privilege to witness that process.""
Emma Chamberlain has designed a 100-piece collection for West Elm, featuring furniture, textiles, and decor that combines elegance with quirky thrift shop-inspired details. The collection includes items like a velvet sofa and cream lacquer cabinets, reflecting the tastes of today's twenty-somethings. Chamberlain's eclectic approach to home decorating emphasizes mixing styles and eras. West Elm's President, Day Kornbluth, recognized the appeal of Chamberlain's aesthetic for a new generation and sought to understand her creative process, highlighting the personal nature of home decoration.
Read at Fast Company
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