Bug by Bly Studio Reimagines Sustainable, Flat-Packed Furniture

"Guided by the philosophy of "low impact, long durability," Bug elevates environmentally conscious design beyond aesthetics, weaving sustainability into every detail - from material choices to craftsmanship. There's nothing buggy about the collection, but the name is layered with meaning. "Bug" nods both to the furniture's design - soft cushions cradled within a sturdy frame - and to nature's own ingenuity. Insects are often the first signs of a healthy, recovering ecosystem, and here, they serve as a reminder to design with conscious intention. "It's about designing for tomorrow's world, without losing what we've always stood for: excellent comfort, ultimate quality, and timeless design," shares Nils Juul Eilersen."

"The Bug collection also checks every box of sustainable design: flat-packed for low transport impact, designed for easy disassembly and repair, and built with replaceable components that extend its life. "We've worked with as few materials as possible without compromising on function and comfort," note Bly Studio founders Eva Fly and Anne Brandhøj. "The comfort is embedded in the shape itself." The collection comprises a sofa, chair, stool, and table - each carrying the same expression of sculptural curves and conscious construction. On the sofa and chair, the carved arches in the outer shell let the upholstery flex naturally. The cushions, gathered neatly at the corners and held in place by the mold itself, add a tactile softness that balances the furniture's clean lines."

Eilersen and Bly Studio collaborated on the Bug collection guided by the philosophy "low impact, long durability." The collection embeds sustainability into material choices and craftsmanship, with flat-packing to reduce transport impact, easy disassembly for repair, and replaceable components to extend product life. Materials are minimized without sacrificing function or comfort, and the comfort is integrated into the furniture's shapes. The range includes a sofa, chair, stool, and table unified by sculptural curves and conscious construction. Carved outer-shell arches allow upholstery to flex naturally, while corner-gathered cushions add tactile softness that balances clean lines.

Read at Design Milk