"Boiling Point is a design concept by art director and designer Inna Efimova, with 3D visualization by Vladimir Kuznetsov. The project explores how everyday containers can combine ecological responsibility, material efficiency, and visual identity. The design takes inspiration from the natural process of water reaching its boiling point. This reference is translated into the container's irregular, bubble-like geometry, highlighting organic forms and the aesthetic value of imperfection. The resulting surface creates both a tactile quality and a distinct visual language for the product."
"The packaging is produced from recyclable eco-plastic, selected for its light weight, durability, and reduced environmental impact compared to conventional plastics. Beyond recyclability, the container is intended for reuse: once the soup has been consumed, it can be refilled with dry goods such as grains, beans, or lentils. This modular use cycle extends the product's life and aligns with circular economy principles by minimizing material waste."
"A key design feature is a transparent 'boiling point' window that allows visibility of the ingredients inside. This element improves consumer awareness, encourages informed purchasing decisions, and avoids unnecessary waste. The soup sets are available in three portion sizes (300g, 150g, and 75g) to accommodate different household needs while helping to prevent food waste. Three curated combinations, Bulgur and Lentil, Beans, Lentil, and Rice, and Rice and Carrot, form the initial product range."
Design draws inspiration from water reaching its boiling point, producing an irregular, bubble-like geometry that emphasizes organic forms and the aesthetic value of imperfection. The textured surface creates a tactile quality and a distinct visual language. Packaging is made from recyclable eco-plastic selected for light weight, durability, and reduced environmental impact. The container is intended for reuse and can be refilled with dry goods like grains, beans, or lentils, extending product life and supporting circular-economy principles. A transparent 'boiling point' window reveals ingredients to improve consumer awareness and reduce waste. Soup sets come in three portion sizes (300g, 150g, 75g) and three curated combinations: Bulgur and Lentil; Beans, Lentil, and Rice; Rice and Carrot. The design has won international awards.
Read at designboom | architecture & design magazine
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