"As part of the experiential context, the concept of exhibition in architecture is closely tied to perception. Understanding the user's journey, recognizing the properties and characteristics of each element, and revealing the methodology behind their operation are all vital aspects of the design and development process for these spaces. From equipment, furniture, and artworks to construction materials and technologies, architecture and interior design demonstrate an increasingly significant creative potential to develop solutions that merge historical, landscape, and social perspectives."
"Inspired by Mediterranean architecture and sustainable design, the new Andreu World headquarters and showroom in Valencia spans 8,000 square meters of exhibition space. Creating a continuous flow, the new offices and showroom are composed of interconnected spaces linked by communication cores. Through the use of curtain walls and a micro-perforated metal skin that filters light, a dynamic interplay of light and shadow emerges, shifting throughout the day. In this way, each space opens up to natural light and ventilation."
Exhibition design in architecture centers on perception, user journey, and the properties of each element to shape spatial experiences. Attention to equipment, furniture, artworks, construction materials, and technologies enables creative solutions that blend historical, landscape, and social perspectives. Universal exhibitions historically showcase technological innovation, art, and culture while leaving architectural and urban legacies. Vision functions as a transformational tool within showrooms, driving new reflections on spatial creation and interaction dynamics. The Andreu World headquarters in Valencia exemplifies these principles with interconnected exhibition spaces, curtain walls, and a micro-perforated metal skin that filters light for natural ventilation and shifting daylight patterns.
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