"PITAKA has launched a campaign called Carry the Sunset, Keep the Moment, merging the colors of sunset into everyday products for wider sharing and enjoyment."
"The Sunset Collection features a gradient from pale gold to burnt orange and deep blue-violet, capturing the fleeting beauty of sunlight and peaceful city moments."
"Creating the Sunset Collection involved a careful process blending new materials and visual storytelling, resulting in a design that resonates emotionally with users."
"Sunset represents a rhythm connecting individuals to their environment, embodying the relationship between technology and beauty that extends beyond mere aesthetics."
PITAKA launched the Carry the Sunset, Keep the Moment campaign to celebrate two years of the Sunset Collection. This collection features a gradient design inspired by sunset colors, including pale gold, burnt orange, and deep blue-violet. The design process blends aramid fiber with a careful color control technique, emphasizing both visual storytelling and emotional resonance. The Sunset Collection aims to create a connection between technology and beauty, enhancing daily life with nostalgia and tranquility, while becoming increasingly popular and recognizable in the market.
Read at Yanko Design - Modern Industrial Design News
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