PITAKA launched the Carry the Sunset, Keep the Moment campaign to celebrate two years of the Sunset Collection. This collection features a gradient design inspired by sunset colors, including pale gold, burnt orange, and deep blue-violet. The design process blends aramid fiber with a careful color control technique, emphasizing both visual storytelling and emotional resonance. The Sunset Collection aims to create a connection between technology and beauty, enhancing daily life with nostalgia and tranquility, while becoming increasingly popular and recognizable in the market.
PITAKA has launched a campaign called Carry the Sunset, Keep the Moment, merging the colors of sunset into everyday products for wider sharing and enjoyment.
The Sunset Collection features a gradient from pale gold to burnt orange and deep blue-violet, capturing the fleeting beauty of sunlight and peaceful city moments.
Creating the Sunset Collection involved a careful process blending new materials and visual storytelling, resulting in a design that resonates emotionally with users.
Sunset represents a rhythm connecting individuals to their environment, embodying the relationship between technology and beauty that extends beyond mere aesthetics.
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