That idea of 'Barbie equals pink' is not something that was uniformly present throughout the brand's entire history. So we've tried to be strategic about where we use it and how much.
There's definitely a more rainbow-hued version of the Barbie universe. the exhibition will throw up a lot of surprises.
The show has been designed by Sam Jacob Studio, which has created 'a very colorful, tongue-in-cheek response' to the brief, including an enormous plinth in the shape of California for a section about the influence of the Golden State on Barbie and her world.
The show will open with a display of the very first Barbie released in 1959, for which the museum has acquired a rare example. The hand-painted Number 1 Barbie doll, dressed in a black-and-white bathing suit, was bought from a Barbie dealer in the US.
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