ASUS has launched its flagship Zenfone 12 Ultra, marking significant progress in mobile technology with a refined design and strong performance. Ignoring the US market at launch raises strategic questions. Unlike its ROG Phone predecessor, this model features a sleek, minimalist aesthetic, enhanced by sustainable materials. The 6.78-inch AMOLED display supports variable refresh rates, optimizing battery and user experience. Available colors are Blush Pink, Emerald Green, and Midnight Black. The design bolsters visibility and accurate colors, establishing the device as a competitive player in the smartphone market.
ASUS has officially unveiled its latest flagship smartphone, the Zenfone 12 Ultra, which features a refined design and a strong emphasis on artificial intelligence.
The Zenfone 12 Ultra adopts a polished design that maximizes screen real estate, displaying a clean design focused on professional users rather than gamers.
The 6.78-inch Samsung Flexible AMOLED display features LTPO technology, enabling dynamic refresh rates that improve battery life while providing high-quality visuals.
ASUS's decision to initially exclude the US market for the Zenfone 12 Ultra raises questions about its global strategy and market focus.
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