The exhibition design, including color schemes and lighting setups, is meticulous. The show begins in darkness, save for spotlights illuminating artifacts, photos and a few pieces of art.
Objects in this opening section not only serve as a physical archive, they lay the groundwork for how brands like Samsung and Hyundai became entwined with everyday American life.
The exhibition's title wall, rendered in an iridescent, rainbowy color, was picked out of consideration for K-pop fans, whose fandoms often identify with specific, official colors.
Curators opted for the entire color spectrum in hopes of making every visitor feel included, reflecting the diverse fan base of K-pop.
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