For the Prada FW25 set design, AMO, the research and design studio of OMA, surrounds the Fondazione Prada's Deposito with scaffolding structures that provide a striking contrast to the tactile blue carpet designed by Catherine Martin, enhancing the interplay of industrial aesthetics and floral details. This expansion of space allows models to showcase the collections across three levels, underlining a fundamental shift in how AMO conceptualizes Prada's presentations, moving towards a more layered and engaging experience.
The exploration of contrast is a central theme in the Prada FW25 set design by AMO, exemplified by the juxtaposition of industrial scaffoldings and Catherine Martin's tactile rugs. This contrast is visually amplified by the shifting lighting that transitions from white to neon red, creating a dynamic atmosphere. The carefully planned divisions in the set allow for multiple showcases of the collections, further enriching the narrative of the fashion being presented.
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