"When Adobe MAX LA 2025 opened its doors at the end of October, alongside audiences tuning in from around the world, creatives were eager to see exactly where Adobe would take their AI features. It was clear from the get-go that Adobe is hoping designers, artists and illustrators recognise that its integration of AI across their ecosystem is an incredibly powerful tool, rather than a creative replacement - it listens to plain language instructions and quietly chips away at the repetitive aspects of making work."
"The most notable inclusion is the integration of conversational agents within Photoshop, Firefly, and Express. Rather than hunting through menus, you can describe what you're trying to achieve - be it adjusting lighting, preparing a batch automation, cleaning up an image - and the assistant will line up the relevant tools, effects or models to get you close, ready for you to refine by hand."
Adobe integrated conversational AI agents across Photoshop, Firefly, and Express to streamline creative workflows and reduce repetitive tasks. The assistants accept plain-language prompts to suggest tools, effects, or models, and to prepare tasks like lighting adjustments, batch automations, and image cleanup. In Express, the AI Assistant targets non-designers by restyling templates, tweaking copy, swapping imagery, and adjusting layers from loose prompts. The AI aims to complement manual refinement by lining up relevant options and getting users close to their goal, leaving final creative decisions and refinements to human hands.
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