AI-driven floral graphics visualize seasonal retail campaign for south korean department store

"The campaign establishes a cohesive identity through the use of soft color palettes, floral graphics, and Shinsegae's S-check pattern. These elements are applied consistently across exterior facades, interior installations, digital screens, and printed materials, allowing the campaign to operate as a continuous visual experience from the urban context into the retail interior. The 'playlist' concept frames the spatial progression as a sequence rather than a single moment, reinforcing continuity across scales and formats."

"Artificial intelligence was incorporated into the design workflow primarily during the early visualization and concept development stages. AI-assisted image generation was used to explore compositional variations, floral motifs, and atmospheric qualities before advancing to final production methods. This approach supported rapid iteration and reduced reliance on conventional 3D rendering during the initial phases, allowing design decisions to be refined more efficiently. AI functioned as a supplementary tool, supporting creative exploration while design judgment and manual refinement guided the final outputs."

Spring Playlist is a seasonal campaign for Shinsegae Department Store implemented across 13 South Korean locations. The visual and spatial system interprets spring through rhythm, sequence, and gradual transition inspired by music and seasonal change. A cohesive identity uses soft color palettes, floral graphics, and Shinsegae's S-check pattern applied across exterior facades, interior installations, digital screens, and printed materials to create a continuous visual experience from urban context into retail interior. The playlist concept frames spatial progression as a sequence rather than a single moment, reinforcing continuity across scales and formats. AI-assisted image generation supported early visualization and rapid iteration while design judgment and manual refinement guided final outputs.

Read at designboom | architecture & design magazine