Already spotted on style icons like Chance the Rapper and NBA star Patty Mills, 9dcc's new collection is more than just a clothing line-it's a statement.
Inspired by classic mafia films, these digitally demolished cars give the denim a cinematic touch, turning each piece into a conversation starter.
Every item in the collection is infused with 9dcc's signature hardware, including the iconic '9' patch NFC chip, offering a gateway to digital experiences and networking.
The 9dcc NINES program adds interactivity by turning physical interactions, like attending the pop-up or wearing 9dcc gear, into collectible digital badges.
#printed-denim-collection #fashion-technology #exclusive-pop-up-store #nfc-chip #digital-experiences
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