Laney Crowell reflected on the transition to a physical office, noting the demand for in-person collaboration among her growing team, stating, 'They didn't want to work remotely every day, and that's when we realized it was time for our first office.' This highlights the evolving needs of modern teams and the preference for communal workspaces.
Shelly Lynch-Sparks, the interior designer tasked with creating Saie Beauty's headquarters, emphasized the importance of translating the brand's ethos into the space. She said, 'It was crucial to ensure every design decision resonated with Saie's core messaging, creating a cohesive environment that feels like an extension of home, reflecting both comfort and professionalism.'
Crowell expressed her enthusiasm for establishing a physical presence for Saie Beauty in New York City. She mentioned, 'Making the decision to plant Saie Beauty in New York City was pretty easy,' underlining the advantages of being in a vibrant, creative hub alongside her team.
The cozy and chic office design was pivotal in bridging the gap between the brand's home-based beginnings and its expansion. Crowell shared, 'After launching the clean makeup brand four months before the pandemic, it was clear that in-person collaboration was essential for our growth and innovation.'
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