A B2B Saas tool for emails like Braze uses best practices in the unsubscribe process, making it frictionless and straightforward for users with a visible link in the footer leading to a confirmation page.
In contrast, Songkick's email unsubscribe process lacks ease, redirecting users to a login page instead of unsubscribing, leading to potential frustration and reduced user experience, impacting deliverability metrics negatively.
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