"The IP Reputation chart displayed red, yellow, and green bars, similar to a traffic light, visually indicating whether a sending IP address was well-regarded or not. Both charts - IP and Domain Reputation - provided uncomplicated email deliverability indicators. If their IP and domain reputation were both "High" in Google Postmaster Tools, senders knew their messages reached Gmail inboxes. Unfortunately, simplicity sometimes led to complexity. For example, how can a sender restore its domain reputation if it dropped from high to medium?"
"In March 2024, Google released version 2 of Postmaster Tools, the first significant change in nearly a decade. Version 2 included the Compliance Status dashboard, which provides a simple green or red check to indicate whether a sending domain meets Gmail's email sender guidelines. "Compliance status" is not as clear as IP and domain reputation, but the dashboard was a helpful start when, say, open and click rates declined. Email deliverability pros could usually discover and correct problems, such as a slow unsubscribe process."
Google will deprecate Postmaster Tools version 1 on September 30, 2025, removing the IP and Domain Reputation charts. The IP Reputation chart visualized sending IP health with red, yellow, and green bars. Both charts provided uncomplicated indicators that, when both "High", signaled messages reached Gmail inboxes. Simplicity sometimes obscured root causes, requiring visits to Authenticated Traffic, Encrypted Traffic, and Spam Rate reports to diagnose reputation drops. Google released Postmaster Tools version 2 in March 2024 and added a Compliance Status dashboard showing a green or red check for guideline adherence. Marketers must learn to use Compliance Status to identify and correct deliverability issues.
Read at Practical Ecommerce
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