MarTech1 month agoDeliverabilityAchieving a low Gmail spam rate: 3 essential steps | MarTechGoogle enforcing spam guidelines for bulk email senders, demanding under .01% spam rates in Postmaster Tools. [ more ]
MarTech5 months agoMarketing techNew rules for bulk email senders from Google, Yahoo: What you need to know | MarTechGoogle and Yahoo will enforce new requirements for bulk email senders, focusing on authentication, reported spam rates, and easy unsubscribe options. Bulk senders must use SPF, DKIM, and DMARC mechanisms for email authentication. Bulk senders must keep their reported spam rate below 0.10% in Google Postmaster Tools. [ more ]
MarTech5 months agoMarketingNew rules for bulk email senders from Google, Yahoo: What you need to know | MarTechGoogle and Yahoo will enforce new requirements for bulk email senders, focusing on authentication, reported spam rates, and easy unsubscribe options. Bulk senders must use SPF, DKIM, and DMARC mechanisms for email authentication. Bulk senders must keep their reported spam rate below 0.10% in Google Postmaster Tools. [ more ]
MarTech5 months agoMarketingNew rules for bulk email senders from Google, Yahoo: What you need to know | MarTechGoogle and Yahoo will enforce new requirements for bulk email senders, focusing on authentication, reported spam rates, and easy unsubscribe options. Bulk senders must use SPF, DKIM, and DMARC mechanisms for email authentication. Bulk senders must keep their reported spam rate below 0.10% in Google Postmaster Tools. [ more ]