LEON's recent 'leaked' emails campaign for the return of their 'Lucky Katsu' meal exemplifies a troubling trend in marketing, merging deception with promotional efforts.
The 'CONFIDENTIAL - INTERNAL ONLY' email structure may catch the eye initially, but the overtly crafted sales copy ultimately reveals its artificiality and contrived nature.
Responses within the email, such as 'A katsu with a LEON twist. What's not to love?', come across as cringy and forced, offending subscriber trust.
This kind of marketing tactic, promoting products through a guise of accidental leaks, often belittles consumers and reflects poorly on brand authenticity.
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