The article emphasizes the importance of managing a HubSpot marketing contacts list by utilizing the AI List Builder to identify unengaged contacts. By creating an Active List based on specific criteria, such as inactivity over 180 days or minimal engagement, businesses can effectively reduce their contact list. This helps alleviate the problem of reaching marketing contact limits and can reduce associated costs. It provides a step-by-step guide to filtering and organizing contacts for better marketing efficiency.
Cleaning up unengaged contacts using HubSpot's AI List Builder can efficiently reduce your marketing contacts list, addressing the issue of 'Marketing contacts limit reached'.
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