A marketing roadmap dissolves the gap between ideation and action by helping marketers to track progress. It streamlines the way the marketing teams function.
A marketing roadmap is a document that visually demonstrates your marketing strategy and how your marketing initiatives will evolve. View it as a timeline for completing your marketing goals.
Create a marketing roadmap to complete projects on spec, in time, and aligned with company objectives. It simplifies knowing what marketing activities to do and how to achieve goals.
Share the marketing roadmap with the executive team, marketing team, and key stakeholders for feedback, buy-in, and guidance on strategic marketing initiatives.
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