How AI Is Revolutionizing E-Mail Marketing
Briefly

E-mail newsletters are a mainstay of customer relationship management, but they're both static and labor-intensive, often prepared well in advance with last-minute updates.
As Lindsay Massey, VP of Marketing at Victoria's Secret explained, 'We wanted to move beyond a manual, one-size-fits-all content strategy and provide a 1:1 personalized experience at scale.'
Sharma noted, 'Think about the story I'm telling every single customer, correlated with what imagery, creative, and the best time to deliver it for responses.'
AI systems are customizing the content and measuring the impact at highly granular levels, indicating a radically different e-mail marketing approach.
Read at Forbes
[
|
]