Ecommerce marketers can now harness generative AI to leverage real-time data for hyper-personalization, automating complex marketing tasks more efficiently than ever before.
Backstroke's new generative AI email platform addresses three central challenges of hyper-personalization: data capture, message development, and affordable access for small merchants.
With tools like Backstroke and Blueshift integrating with leading email service providers, the potential of hyper-personalization is becoming accessible even for smaller ecommerce players.
Generative AI allows marketing teams to craft tailored messages for individual shoppers by combining company insights with real-time data, significantly enhancing customer engagement.
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