Filter Evasion
Briefly

Filter evasion starts from the belief that if you can get the right email in front of the right person at the right time they'll buy from it - and if that's just 1% of the emails you send that's enough to make it profitable and it doesn't matter how the other 99% of recipients perceive it.
Deliverability is based on transparency, making it easy for a mailbox provider to recognize a mail stream. Consistent authentication, and a clear connection to the sender's corporate domain. Clear, unobfuscated content in the body of the email that's easy for content-based spam filters to.
Read at Word to the Wise
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