Marketo Engage is designed for generating, segmenting, and nurturing leads, bridging the gap between marketing automation and customer relationship management, enhancing overall marketing efficiency.
The engagement map allows teams to visualize customer interactions across various channels, facilitating the assessment and adjustment of multi-channel campaigns to optimize performance.
Marketo's pricing structure differs from typical CRM models, offering tiers based on user limits and call capacities, with plans requiring direct quotes for clarity.
With features like advanced AI personalization and comprehensive campaign analytics, Marketo aims to provide a robust solution for businesses focusing on lead generation and customer engagement.
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