Mission-driven businesses, whether non-profits or socially responsible companies, face challenges in visibility that public relations can help overcome.
Securing media coverage creates credibility and boosts visibility, impacting not just reputation but potential donor engagement, according to Nielsen's findings.
Creating effective multimedia content about your mission and achievements is crucial for audience growth and directs traffic to landing pages and email lists.
Public relations, being 90% more effective than advertising, serves as a vital tool for mission-based businesses to influence consumer perspectives and build brand awareness.
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