Transactional emails provide receipts of actions taken and requests submitted, including order confirmations, shipping notifications, and account creation. They can still embody brand personality and mission, as seen in Allbirds' example.
Welcome emails are the first step in establishing a strong relationship with subscribers. They set expectations, deliver incentives, and provide essential information about the business. Casper's welcome email serves as an excellent model.
Nurture emails guide prospects through the marketing funnel, particularly after initial engagement, and are linked to lead magnets. They help move leads towards conversion effectively.
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