"Netflix emphasizes that the more you use the platform, the more personalized it will become. Source. Are you sure your feeds - Netflix, Amazon, whatever social media you prefer - is providing you with personalized content? (More about the difference between personalization and customization here.) Are you being given content that aligns with your actual interests, or is the algorithm steering you around?"
"Is your feed populated by your interests or by corporate interests? It's entirely possible that your experiences online have been hijacked by corrupt personalization. What is corrupt personalization? Christian Sandvig of the University of Michigan coined this term in a (rather sassy, the subtitle of this article is from his piece) 2014 blog post expressing his concerns with how algorithms allocate our attention. Corrupt personalization breaks down to a "process by which your attention is drawn to interests that are not your own.""
Streaming and social platforms claim that increased usage produces more personalized content. Personalization and customization are distinct practices. Algorithms curate feeds using behavioral data and optimization goals. Those optimization goals often prioritize engagement, revenue, or corporate priorities over individual preferences. Corrupt personalization occurs when algorithms draw attention toward interests that are not the user’s own. Online experiences can be hijacked when feeds are populated by corporate interests rather than true user interests. Users may receive content misaligned with their actual preferences, reducing autonomy and shaping attention according to platform incentives.
Read at Medium
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