Unlocking big data in commercial real estate
Briefly

Strategists realized targeting markets with intense competition may lead to oversupply. Data-driven analysis showed risks of saturation, prompting consideration of markets with better supply-demand balance.
Developers struggle to step back amidst intense market competition. Importance of reviewing tailored market data monthly to understand supply implications and make strategic decisions.
Partnerships with data providers offer real estate firms in-depth market insights. Shift from broad-stroke insights to detailed data analysis to navigate supply-demand dynamics effectively.
Read at Fast Company
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