Analysts predict that by 2026, 75% of companies will use generative AI to create synthetic customer data, up from less than 5% in 2023.
Synthetic data enables customers to innovate and conduct deep research, while overcoming data availability, accessibility and quality challenges.
Hazy's software will be integrated into SAS Data Maker, allowing users to simulate future scenarios and access synthetic datasets.
This synthetic data can be generated quickly, speeding up the model development cycle and enhancing overall model accuracy.
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