IAB Europe countered misconceptions tied to Meta's pay-or-consent approach, clarifying that it does not mandate payment for data protection rights and that contextual advertising serves as a vital funding stream for online platforms.
The marketing association aims to rectify misunderstandings regarding the pay-or-consent model ahead of the European Data Protection Board's decision on Meta's strategy, emphasizing the distinction between payment and data protection entitlements.
IAB Europe's rebuttal underscores that the pay-or-consent system is not about coercing payments for privacy rights but rather recognizes the significance of contextual advertising in sustaining the digital ecosystem's revenue.
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