America's Sweethearts: Dallas Cowboy Cheerleaders debuted as a viral sensation, showcasing the rigorous journey of cheerleaders pursuing their dreams. However, the series revealed the stark reality of their low pay, prompting viewer criticism. Charlotte Jones acknowledged the pay challenges, confirming that cheerleaders, despite working for a top NFL team, often required secondary jobs. In the second season, cheerleaders like Jada McLean actively campaigned for improved compensation, resulting in a significant 400% pay increase, showcasing the impact of their advocacy and highlighting ongoing issues within the profession.
Charlotte Jones, Cowboys owner and chief brand officer, states, 'There's a lot of cynicism around pay for NFL cheerleaders, as it should be. They're not paid a lot.'
Jada McLean expressed, 'I think we're just really happy with where we've ended up with all of that, and where that conversation has landed.'
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