The Italian consumer's reversion to traditional pizza delivery options reflects a strong cultural preference over Americanized fast food., highlighting their connection to local culinary roots and authenticity.
The report attributed diminishing interest in American-style pizzas to increased competition from local restaurants and a rise in customers favored the quality and familiarity of traditional offerings.
Digital ordering strategies fell short as a significant portion of the customer base still preferred to order in person or over the phone, indicating a disconnect with technology adoption.
After the pandemic, consumers preferred dining out and supporting local businesses, leaving multinational chains like Domino's struggling to find their footing in Italy's food market.
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