"With 44 million Rakuten Pay users and $23B in loyalty points now redeemable for XRP, this is one of the largest retail deployments of XRP as a payment method to date."
"The integration combines loyalty rewards, trading, and payments within Rakuten's existing infrastructure, allowing users to execute spot trades in-app and fund Rakuten Cash balances."
Rakuten Wallet has introduced XRP functionality, allowing users in Japan to convert loyalty points into XRP and use it for payments. This integration connects XRP to a major consumer ecosystem, combining trading and spending. Users can exchange Rakuten Points for XRP, trade in-app, and fund Rakuten Cash for purchases through Rakuten Pay at millions of locations. The initiative leverages Rakuten Pay's 44 million users and over 3 trillion loyalty points, valued at approximately $23 billion, enhancing XRP's utility in everyday transactions.
Read at news.bitcoin.com
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