Base by Coinbase leverages its vast user base to bridge users into the crypto economy, offering seamless integration and easy fiat on and off ramps from the exchange, aiming to grow from its current 110 million users.
Coinbase's focus on enhancing user experience through UI improvements like the Smart wallet and Magic Spend feature simplifies login and gas payment processes, making it easier for new users to adopt crypto while storing more USDC balances on Base for on-chain access.
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