The Smarter Web Company, a UK-based web services firm founded in 2009, plans to go public in April 2025 through a reverse takeover. Since accepting Bitcoin as payment in 2023, the company is formalizing a Digital Assets Treasury Policy that incorporates Bitcoin as a reserve asset alongside cash. This strategic capital approach aims to use Bitcoin not as speculation but as a hedge against inflation. Backed by Bitcoin-native investors, they are taking steps towards becoming a public company aligned with long-term Bitcoin preservation and discipline.
Since 2023, The Smarter Web Company has accepted Bitcoin as payment. Now, as it prepares to list its shares, it's laying the groundwork for a formal Digital Assets Treasury Policy - one that includes holding Bitcoin alongside cash.
The company's leadership views Bitcoin not as a speculative play, but as a deliberate reserve asset. It is, in their words, a hedge against inflation and a forward-looking mechanism to preserve value over time.
An additional raise of over £2 million is underway as part of the company's listing strategy. This isn't passive capital. UTXO and other mission-aligned backers are building a new class of public company.
Once listed, The Smarter Web Company will become one of the first UK-listed businesses to integrate Bitcoin into its treasury strategy, setting a precedent for corporate treasury management.
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