Marina Abramovic in her element: performance artist announces new NFT drop designed to create a 'bridge' to young generation
Briefly

Marina Abramović will launch her first NFT project in three years, titled Marina Abramović Element (MAE), in partnership with TaEx on the Ethereum blockchain. The project consists of four sequential NFT drops from mid-May to November, featuring interactive elements inspired by her philosophy and life story. The collection's three core drops—Art, Life, and Marina Abramović Method—each embody different aspects of her work, including real-time adapting animations. Abramović views NFTs as a means to make art available to wider audiences, countering the prevalent commodification of art.
Abramović sees NFTs as a way to make art accessible to a broader audience, contrasting their current commodification to her own democratic approach to performance art.
The MAE collection is a blend of still images and real-time adapting animations, emphasizing the evolving nature of NFT art in a maturing market.
Read at The Art Newspaper - International art news and events
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