HK Asia Holdings, set to be renamed Moon Inc., has become the first publicly traded firm in Greater China to adopt a Bitcoin treasury strategy. Under CEO John Riggins, the move is driven by a long-term conviction and favorable regulatory changes in Hong Kong. The transition involves integrating Bitcoin as both a balance sheet asset and a part of the company's offerings, including the rollout of Bitcoin ATMs. The company's total Bitcoin holdings reached 18.88 BTC, signaling a strategic shift toward resilience against macroeconomic uncertainties and new global financial infrastructures.
We see it as a way to protect our balance sheet, and we see it as a way to diversify, our treasury with an eye on how the rest of the world is moving.
This includes plans to roll out Bitcoin-related offerings through its retail footprint, such as ATMs and prepaid Bitcoin products.
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