At the 2025 Bitcoin Conference, GameStop CEO Ryan Cohen announced the company's substantial investment of over $505 million in Bitcoin. Cohen described his efforts to transform GameStop from a struggling retailer to a more cost-effective entity in the digital space. He highlighted the advantages of Bitcoin over gold, including easier security measures and a fixed supply. Cohen emphasized that this decision aligns with GameStop's unique strategy, focusing on its own path rather than following industry trends.
When I took over, the company was a piece of crap and losing a lot of money... very aggressively bringing physical discipline and we did.
If the thesis is correct then Bitcoin and gold as well can be a hedge against global currency devaluation and systemic risk.
You can easily secure Bitcoin in a wallet whereas gold requires insurance and it's very expensive... a fixed supply of Bitcoin whereas with gold, the supply of gold is still uncertain.
GameStop is following GameStop Strategy. We are not following anyone else's.
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